Buena Papa Fry Bar

Buena Papa Fry Bar - CLient Work

Buena Papa Fry Bar is America’s #1 Fry Bar franchise, boasting bold flavors and fresh ingredients. Based in North Carolina, Buena Papa seeks to expand along the East Coast while appealing to potential franchise investors. For this project, I worked with a team to create a series of motion graphics and gifs showcasing Buena Papa’s playful brand identity and popular menu items.

I was lead design director for this project and worked as an animator as well. We conceptualized through a multitude of their ideations revolving around brand identity, mission, and expansive openings around the country. We primarily focused on their slogan work and curated a 50 second video showing their evolution as a business.